Coca-Cola company has been successful because of its effective marketing strategies. Before and during the development process. Diet Coke needed to collect data on the flavors and product packaging that their customers prefer.
Diet Coke also needed to find out what was appealing to their new audiences in terms of sleek packaging and new flavors. The company also needed to identify packages and flavors that were used by their competitors.
Diet Coke needed to conduct consumer research and testing, which involves checking in with its consumers on possible flavors, packaging formats, and design, and more. The company conducted customer perception and satisfaction research to obtain information on what the customers preferred in terms of packaging, pricing, and flavor.
To assess the success of the changes, Diet Coke should evaluate the performance of the market. This will help determine areas of improvement through customer feedback and areas that are performing well.
Author: Shadrack Wandera
